How to Write Social Media Posts that Grow Your Business: 5 Essential Keys for Success

For many business owners, creating powerful and effective social media posts that engage with readers and generate more customers can be an intimidating challenge.

Since social media platforms like Facebook, Twitter, Instagram, and Pinterest are free to use and have billions of daily users worldwide, it makes complete sense for every business to be using these channels to build their brand and generate more Web traffic on a regular basis.

But what are the best kind of social media posts for your business to be creating?

Here are a few best practice tips for writing social media posts that ensure your message is not lost in the shuffle.

5 tips for writing the best social media posts for your business

1. Use good images

How can you attract more people to your messages if they look like thousands of others on a newsfeed? Use high quality images with your posts.

What kinds of images should you use in your social media posts?

Two simple guidelines for using images in posts are:

• The image is related to your post’s content to help readers understand what to expect
• The image captures their attention and makes them want to click through for more info

Having this curiosity factor for your posts with effective attention-getting images leads me to the next key factor in writing better social media content…

2. Pique their curiosity

Most social media posts link to another piece of content. That’s why you don’t need to tell the whole story in your post.

You’re better off leaving some details unanswered and imply to your reader that your link will answer any further questions.

And obviously, it’s important to avoid using clickbait. Don’t make wild claims that you can’t back up in the click-through content.

3. Be compelling

What is one of the best ways to stand out on a crowded newsfeed? Tell your reader what’s in it for them.

You can do this by describing an amazing benefit they will receive. You could also pose an interesting question that mentions additional benefits. Another useful strategy to try is sharing a noteworthy statistic.

By being compelling with your social media post, the reader understands the relationship and wants to come back.

4. Doublecheck your grammar

Nothing kills an otherwise great social media post like a typo or using poor grammar. This can reflect negatively on your business (e.g. If they can’t even write a grammatically correct social media post, how can they possibly run a good business?)

Don’t shoot yourself in the foot and diminish all your credibility while ending the loyalty of your followers.

If possible, have a second set of eyes re-check your post before hitting the publish button.

5. Think from your audience’s perspective

Nobody likes reading the same type of content from your social media accounts all the time.

Switch things up with industry-relevant content and social media posts about the community. A good rule of thumb recommended by social media marketing experts is following the 30/30/30 rule.

This means publishing social media posts that are roughly:

• 30% industry-related
• 30% specific to your business and products
• 30% related to your local community
• 10% spread amongst these three categories at your discretion

Conclusion

Following the above tips is especially important if you’re making multiple social media posts a day, since it can be challenging to consistently craft an impressive message every time.

However, by aligning with these best practices, you will enhance your social media presence and keep your call to action sharp, to the point, and irresistible for readers to scroll by. Your social media posts will soon be standing head and shoulders above a majority of your competition online.

These tips will help ensure you make the most of your social media content planning, allowing you more time and energy to do what you do best: running and growing your business on a daily basis.