Ask any salesperson and they’ll likely tell you that they can’t do their job successfully if they don’t have an avenue to generate and manage leads. But it’s the latter part of the process — the management — that can be the trickiest of all for people to manage. Any lead management strategy has to […]
Author: Guest Writer
As software continues to eat the world, companies must find ways to build more innovative teams. For these companies, The Future of Work is here today. How companies reshape the way they engage digital talent will have a huge impact on their ability to innovate. Here are six ways digital leaders are creating The Future of […]
It’s hardly a new concept, but with more people on the planet than ever before, sustainable living has become a modern-day essential. We do a whole lot of living between four walls, so why not kick-start your eco mission by transforming your house into an eco-friendly home of the future? Best of all, converting your […]
“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.” ― Stephen Covey, The 7 Habits of Highly Effective People I’ve read recently that Covey adapted this quote from Gandhi. Regardless of who said those words first, the quote holds the key […]
We’ve all, of course, read about the spectacular success of startups. It’s impossible to escape the amazing tales of people starting with an idea in a garage (think Apple) and growing it into a billion-dollar global business. But a startup isn’t as easy as those well-known stories might have you think. There’s a little bit […]
Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach is the […]
Customer service departments of big companies engage with thousands of customers every day. Each interaction holds importance and the company can use it for their benefit. But the increasing number of these interactions means it is impossible to look at each one of them individually or to understand the individual customer journey. That is where […]
From the moment the first stone tools were crafted by hand in a cave, the purpose of technology has been to make work easier.
Mobile apps save small businesses over 370 million hours of their own time, saving an average of $14,000 each year. As an entrepreneur, you’re probably wearing many hats, juggling every activity from finance and accounting to sales and marketing. With the evolution of rapidly changing technologies, using mobile or desktop apps can benefit your business in many ways […]
What’s the best predictor of success? Soft skills are in-demand in nearly every company and every industry. A Wall Street Journal survey of 900 executives found that 92% said soft skills were equally important or more important than technical skills. But 89% of those surveyed said they have a “very or somewhat difficult time finding […]
The growth mindset theory was brought to prominence by Carol Dweck, a Stanford psychology professor, and in simple terms it suggests that “we can grow our brain’s capacity to learn and to solve problems”. Rather than labeling people as smart or not, musical or not, good at math or not, talented or not, and so […]
Most homeowners would agree that having a beautiful outdoor deck for BBQs, parties, relaxing, and enjoying the sunset is a welcome addition to your house. Who doesn’t love sunbathing, walking barefoot, and grounding? But due to season after season of harsh weather conditions, your home’s deck can be ruined and the thought of walking barefoot on […]
Real estate is an extremely competitive field. It’s saturated and ruthless—but professionals who put in that extra effort are going to be rewarded. Real estate marketing has always been something that only a few people figure out. It’s either spammy or just plain disconnected.
What goes into your pricing discussions and metrics? If you’re like many businesses, you take into account the product or service, as well as the people costs and other expenses. But there’s a process that’s more encompassing and therefore more holistic, too: quote-to-cash.
The real estate industry is no doubt a lucrative one. There’s no wonder why many people jump into this business. The promise of having a big income, the freedom of working for yourself or being your own boss, having more time for your family, and doing what you do. That’s just a few of the […]
By definition, forecasting is inexact. It is a data-focused assessment of possibilities; and yes, there is a lot of guesswork involved. The ideal is to minimize the guesswork through the systems and strategies you implement – as well as the accuracy of the data you use.
A growth trend to become a qualified personal trainer has increased greatly over the last five years, and still today, men and women are leaving their jobs or finishing school to become personal trainers. Advertising paints a glamorous picture of flexible hours, unlimited clients, and opportunity for big dollars to be generated however, setting […]
Smart business owners are constantly searching for effective ways to increase customer retention while also reducing their costs on acquiring new ones. Depending on who you ask, retaining customers is either valuable — or really, really valuable. By some estimates, a repeat customer is the equivalent of striking gold. One study found that increasing customer retention rates […]
There are countless ways an entrepreneurial individual can make money from real-estate, such as house flipping. Thanks to shows like Extreme Makeover: Home Edition, Property Brothers and Trading Spaces, house flipping has skyrocketed in popularity.
Keeping your employees “engaged” is among the buzziest of buzzwords for companies looking to attract talent and grow their business. Millennials more than any other generation are seeking engagement with their job, meaning it’s not enough for them to clock in, sit at a desk, and clock back out. As a result, companies and startups […]
Information available to a B2B buyer in today’s digital milieu has always been a double edged sword for sales and marketing. It works for you if you can control it. Information comes from your sales team, your website and your press releases. Outside that – it’s a free-for-all. As we all know, the latter is […]
